Speaking Topics List

 

 

 

Market Like You Mean It: Breakthrough to Faster Sales

Stop doing more of the same and expecting different results. Discover the two critical elements that bridge your business from struggle to success: wrapping your business around a hot idea and creating a converting message. Covers the messy middle, social selling essentials, and cross-border positioning.

 

Powered Up! Messaging

Transform weak, generic messaging into powerful communications that convert. Learn how to clarify your unique value, optimize your core message, and create content that earns trust and starts conversations—not just clicks.

 

Position Smart, Scale Fast

In a noisy market, you can't afford to sound like everyone else. Learn why positioning beats posting, how to stop blending in, and the quick diagnostic to identify what's actually blocking your growth.

 

Market Entry Without the Guesswork

Companies waste 6+ months and significant capital entering new markets by skipping positioning work. Discover the framework that reduces risk, shortens timelines, and sets you up for success from day one.

 

Cross-Border Positioning: Why Your Home Market Message Doesn't Translate

Learn how to adapt communication styles, buying behaviors, and trust-building across cultures without losing authenticity—essential for European SMEs scaling regionally or internationally.

 

Why Aren't They Listening?

Understand the gap between what you're saying and what your audience actually needs to hear. Learn to create messages that match modern buyer behavior and build trust.

 

The Importance of Leading with Strategy

Why tactics without positioning waste time and money. Discover the difference between busy marketing and strategic marketing that actually scales your business.

 

You Don't Really Need a Website

Contrarian but true: discover what actually drives revenue for small businesses and when a website matters (spoiler: probably later than you think).

 

What to Do When You Can't Do Everything on Your Marketing To-Do List

Prioritization frameworks for resource-limited teams who need to focus on what actually drives revenue. Perfect for small businesses overwhelmed by marketing advice.

 

The 15-Minute Diagnostic: Spotting What's Actually Broken

Learn how to identify root problems vs. symptoms in business growth. Discover what's really blocking revenue and what to fix first.