Strategic Marketing Advisor | 7x Entrepreneur | Global Business Consultant

 

 

Sandra Lynn is a seasoned strategic marketing advisor and serial entrepreneur who helps established businesses and marketing agencies break through growth barriers and scale into new markets—particularly those expanding from emerging markets into the US.

 

Deep Strategic Experience

With over 20 years of senior-level marketing experience and an MBA background, Sandra has guided hundreds of businesses, organizations, and agencies through critical growth phases. Her clients span 17+ countries, from venture-backed startups to Fortune 500 companies including Adobe, The Economist, Capital One, Unilever, Amazon Music, Brookstone.com, Rolling Stone, Acxiom, Gucci, Exxon Corporation, People Magazine, GSK, Guess Watches, and Trump International.

 

Proven Entrepreneurial Track Record

Sandra built and sold four successful agencies without outside investment, including a 21-person interactive agency acquired by a publicly-traded firm. As an early e-commerce pioneer, she sold e-books with the first one sold online in six languages and generated thousands of digital product sales for clients across multiple industries.

 

Cultural Bridge-Builder & Mindset Shifter

Having traveled to over 60 countries and lived and worked across six continents—from Italy and Venezuela to Amsterdam, Tokyo, London, Stockholm, and Auckland, with a homestay in North Macedonia—Sandra brings unique cultural intelligence to international business expansion. As a first-generation American who used to be fluent in German, Spanish, Italian, and French, she understands the nuanced challenges of adapting communication styles and business practices across cultural boundaries.

 

Her specialty lies in helping international businesses navigate the cultural shift from traditional authority-based communication to modern digital engagement. She helps clients understand that while most non-US cultures view authority and hierarchy differently—much like the US did some years ago—they must adapt to succeed in borderless online markets while maintaining their authentic voice. This global perspective drives her specialized work with entrepreneurial leaders in emerging markets like the Balkans, Romania, Indonesia, and India.

 

Recognized Authority

Sandra has taught marketing strategy at NYU Stern, Columbia, Pace University, and FIT, as well as continuing education programs. She's collaborated with Shark Tank hosts and is a four-time published author with books translated into six languages: Impact Marketing Online, Powered Up! Finances (financial literacy for beginners), Powered Up! Entrepreneurship (for youth and anyone), and Powered Up! Modeling: Modeling Career Help (for novice models and actors).

 

Mission-Driven Impact

Beyond client work, Sandra is passionate about empowering entrepreneurial leaders in emerging markets through her financial literacy and leadership development programs. She coaches and mentors through prestigious organizations like IBEC Ventures, MDE, and OPEN Network. Learn more about her business coaching, marketing support, financial literacy, and life skills training at www.ardentskills.org.

 

Today's Focus

Sandra specializes in transforming how marketing agencies and established businesses approach digital communications. She helps companies move beyond failed cold outreach, purchased email lists, and one-way communication tactics to create engagement strategies that actually start conversations and generate leads. For businesses expanding into the US market, she provides the strategic framework to adapt their proven success to new cultural and digital environments.

 

Her unique approach focuses on fundamental mindset shifts—helping clients understand how modern buyers research and make decisions, moving from outdated tactics to strategic positioning that reflects current market behavior. She doesn't just teach marketing tactics; she transforms how leaders think about digital communication, helping them build systems that turn their existing assets into sustainable growth engines.